Essential teh makes no show of virtue, and therefore it is really virtuous. Inferior virtue never loses sight of itself and therefore it is no longer virtue. Essential virtue is characterized by lack of self-assertion (wu wei) and therefore is unpretentious. Inferior virtue is acting a part and thereby is only pretense.
Superior benevolence in a way is acting but does not thereby become pretentious. Excessive righteousness is acting and does thereby become pretentious. Excessive propriety is acting, but where no one responds to it, it stretches its arm and enforces obedience.
Therefore when one loses Tao there is still teh; one may lose teh and benevolence remains; one may forsake benevolence and still hold to righteousness; one may lose righteousness and propriety remains.
Propriety, alone, reduces loyalty and good faith to a shadow, and it is the beginning of disorder. Tradition is the mere flower of the Tao and had its origin in ignorance.
Therefore the great man of affairs conforms to the spirit and not to external appearance. He goes on to fruitage and does not rest in the show of blossom. He avoids mere propriety and practices true benevolence.